The Coach's Fatal Mistake? Challenging The Executives and the Unassailable Executive Class

Transpired Ruben Amorim was able to withstand a loss to lower-league opposition. Survive a decisive European final against one of the worst Spurs sides in living memory. He could survive home defeats to West Ham and Wolves, a lowly league position, an unwavering system, laying waste to some of the club’s most promising homegrown talent, a poor winning percentage, calling the squad the poorest the club has ever seen. But there was one adversary with whom the Portuguese coach was not permitted to tango. If you challenge Jason Wilcox, you had better succeed.

Regrettably, similar to numerous Premiership defender in Blackburn’s title-winning campaign, the coach took on the executive and seems to have missed. The most casual observer can see the irony here: a manager who frequently berated his squad for failing in one-on-one duels crumbling when confronted by the white heat and animal charisma of a England's top division's most feared football executives.

In truth, this whole bruising episode seems to paint Jason Wilcox in a different perspective. It may have been tempting, based on his brief stint in a similar role at Southampton, to regard him as merely a drudge within the club's structure: a man who owed his position as much to his friendship with ex-colleague Omar Berrada rather than any verifiable talent. How wrong we all were. In brilliantly outsmarting United’s feted head coach, just as he bested the unfortunate a previous executive earlier, he has demonstrated as one of the sport’s true generals: a tactical intellect that the club's mid-table rivals are now justifiably concerned.

The Strategic Conflict Over System & Philosophy

For example, it was Jason Wilcox , after being involved in the leadership that hired the rigid 3-4-3 advocate the coach originally, played a key role in attempting to convince Amorim to abandon his favored 3-4-3. Naturally, these pleas met a certain resistance. But perhaps such directives carry more weight when delivered from the mouth of a man the unimpeachable soccer background of Jason Wilcox, a veteran of international appearances and a contributor to a title-winning side from 31 years ago.

Maybe eventually Jason Wilcox might agree to explain his reasoning to the rest of us. Perhaps at some point questions may arise regarding why the coach is departing with a full payout, with no compensation reduction clause in place. The director seldom speaks publicly, and with very good reason. The real thinkers in football – individuals such as Jason Wilcox – function at a level beyond our own prosaic understanding. If he ever did speak, most likely we would perceive is a series of ultrasonic blips and four-dimensional whirring. Wanting is not quite the same as being ready to receive.

Sir Jim Ratcliffe reportedly suggested playing Bryan Mbeumo in a defensive role.
The club's co-owner has allegedly suggested utilizing the attacker at right wing-back. Image: Getty Images

The Ultimate Power Behind Command

Naturally, by focusing our attention on Jason Wilcox we overlook the true genius behind the modern United throne. The director is, after all, simply carrying out the directives of his ultimate superior the billionaire owner, who privately has made very clear his preference for a back four. According to reports, the owner has also proposed playing Bryan Mbeumo in a wing-back role. The owner is eager for United to adopt analytics and metrics. Per reports, in an executive meeting soon after his minority ownership, he announced that the team's approach to football “will be determined in this room”.

Ultimately, Ratcliffe is an expert in these intricate footballing stuff, drawing from his background in industry and sailing. Most importantly he remains immensely wealthy, and as we all know, the rich are the best of us: more insightful, more wise, strategically brilliant, fundamentally superior. Whom else could one trust to manage an enlightened programme of austerity, the building of a modern arena that appears similar to someone’s leftover knitting, the acquisition of Benjamin Sesko?

The Modern Football Hierarchy: Executives Over Coaches

This represents a shift we are increasingly seeing in top-tier of the game. Historically, teams mistakenly entrusted major sporting choices to low-level employees like managers, talent spotters – players themselves. Perhaps it was once feasible for a young, visionary coach with ideas and energy to go into a club and implement their plan through to completion. Yet how many businesses have these guys established? How many mass redundancies have they managed? Far preferable to invest genuine authority where it belongs: the executive class, the open-necked shirt brigade, the guys with impressive LinkedIn profiles. Better by far to decide the tactics by the directors and appoint a coach who can tailor their methods to suit. If managers were once chefs, they are now more akin to Deliveroo drivers: not responsible for the product, yet finally accountable if it arrives cold or leaks out of the box.

In the meantime, a coach's role is increasingly not about crafting the philosophy and more about selling it: the receptionist of the operation, the visible figurehead of an organisation they can do little to change. A coach at Chelsea leads a team of very young players into the Champions League and wins domestic cups, and essentially gets sacked for speaking out. Wilfried Nancy sees his standing damaged while the people who hired him live to blunder another day.

The Modern Corporate Game: Accountability for the Few

And perhaps on some microcosmic level this represents corporate governance at work: the rise of a privileged overclass who are infallible, whose choices are always sacrosanct, whose errors can always be sacked away without explanation. Hire the system coach and then fire him for playing too much 3-4-3. Hire the project manager and later bin him for requiring too long. And above all show gratitude; for the incremental season ticket price rises, for the latest player acquisitions, for the fact that the adults – however well qualified – remain in control.

Richard West
Richard West

Elara Vance is a seasoned business consultant with over 15 years of experience in corporate strategy and leadership coaching across Canada.